Social media advertising for PPC: the pros and cons

PPC We want to know the regular old search engine PPC (most of the time) and Social Media: Facebook is divided into different sectors Janputsu on the plane, when the pay per click advertising. They are completely different because it works by targeting potential customers, they are really in direct competition with only one meaning: your budget.

How do you determine how to allocate the budget and how, or if social media and advertising is worth it for your business? Basically, we need to test. However, if you're going to need more information than a little, please read some of the main differences between the PPC search engines and social development.

Purchase stage of the session

Purchase stage of the session. When you enter a search query that has raised people's ad, they are often interested in the products and services aggressively. Even if they are still in the learning stage, the chances are good that you click or convince them to buy. It was found that ads on the content network to appear to people who are not found anything directly, just like the drops, so it is considered advertising and social media by people who do not care about learning the shop, not necessarily. (At a guess, but busy socializing) As a result, CTR is very low and tend to be on Facebook. 

Targeting. Is primarily driven PPC search engine by keywords. Also place your ad on the demographics of your site can target the content network, and the Word was with you and will identify any ad group. This is in contrast, the ads on Facebook is all about demographics. Facebook is to use a piece of personal data is collected, and keywords in the composition, age, gender, interests, advertisers can and more than that goal, which put to work. , 50, engineer, male runner on the target audience? No problem. 

This situation and / or I do not think well. Social advertising

This situation and / or I do not think well. Social advertising, if you want something you can try it on PPC campaigns menu (such as advertising and social media for the brand with direct response advertising program AdWords) campaign, along with and is worth testing. Brands, and it is difficult to measure impact, CTR, CPC, and (financially at least) you can get used to the return on investment. Remember, you must have a foot in the door to commit completely. In the meantime, you should not ignore the PPC search engine campaign is not - it is best to pay your way to the prospects of highly targeted and motivated already. 

ClickSweeper produce better results, PPC management software pay per click advertising. Including the shift direction and try to attempt an analysis based on the bidding strategies in ClickSweeper, multiple, and manage multiple campaigns, and reduce the time the daily management firm, has been designed to promote the benefits of PPC. Free trial available.

Competition. Other forms of advertising and the social network Facebook

Competition. Other forms of advertising and the social network Facebook, which means that the PPC engines tend to be slightly stronger competition and try a relatively new compared with the research. Too long, please do not expect this recent trend. 2011, PPC social vehicle, please bring a lot of new advertisers on board. 

Brands. Provided by a superior ability to target demographics by appearing low and trademarks in ads to win social. For starters, the public will be very different from that reached by the search engine you have a PPC, it is to expand your brand can be the best. Whether teenage girls he was obsessed with mothers and families with young children, school, Justin Piper - Second, you can sell the company to a very specific type of users. Click through rates are low without incurring high costs, and can see the net you enough. 

Opportunity anywhere!

Today, in this era in history, walk around there at any time, there are many millions and billions. People are filthy rich is everywhere visible. You can see the actor in a TV drama for millions of years without lowering, the TV can not be executed. Watching movie trailers to promote the famous movie actor in the film. Then, wall posters, calendars, such as infants, such as Justin Bieber on the T-shirts have. Suspect suddenly appeared from nowhere just a child. First, he does not have a month to hear him everywhere next month! Now, obviously, because it is a ton of fans, some people might have heard about it, old man like me (I do not personally listen to music and peace ) and had never heard of him before, suddenly, I was everywhere I go. Love or hate him, and right into our faces.

But money alone is not done by an actor and performance. Child who invented the Facebook, please see. Facebook to communicate with friends from around the world everyone is free to join. I have mentioned, it's free! Until now, Facebook is now billions! Yes, it is the "B" in one hundred million. Holy crap, that's a lot of money!

Please see, I think it has something to offer everyone

Yes, and we do not have a sense of respect that people have a depression and despair. Gap between the haves and have-nots is growing daily. 

So, what is my point? I stick my finger in the sore place of despair, I came here to rub their faces in the lack of success? In fact, I think. I want to wake up people! 

Please see, I think it has something to offer everyone. You sing, but you do not smart enough to invent the next big thing, and dance. We have everything to offer. 

I was walking on the ground more millionaires than any other time in history, more that there is a billionaire, this article began. It's like we live in a communist country there is no opportunity for one is not. We are living where it is difficult, and very few people do not live hundreds of years ago, the degree of success achieved. 

There is money being made in the application of new technologies and the iPhone are created every few months.

You have a talent, and good looks smart enough to come up with some new technology or programs, the continuation of social success and a pile of money and crazy and medium-sized applications but if you are convinced. 

On the other hand, many people are angry, they work, I do not have any talent at singing and dancing, are willing to pay good money good-looking people look you in the world where located. They have the intelligence to create a social network, please do not create some of the cool or the latest program or application. 

The group instead, millions have been left out there, and monotonous work tasks, they are angry that the pay groups, and. They live a great life please the rich and the people that they crave, but feel powerless to achieve.