Purchase stage of the session. When you enter a search query that has raised people's ad, they are often interested in the products and services aggressively. Even if they are still in the learning stage, the chances are good that you click or convince them to buy. It was found that ads on the content network to appear to people who are not found anything directly, just like the drops, so it is considered advertising and social media by people who do not care about learning the shop, not necessarily. (At a guess, but busy socializing) As a result, CTR is very low and tend to be on Facebook.
Targeting. Is primarily driven PPC search engine by keywords. Also place your ad on the demographics of your site can target the content network, and the Word was with you and will identify any ad group. This is in contrast, the ads on Facebook is all about demographics. Facebook is to use a piece of personal data is collected, and keywords in the composition, age, gender, interests, advertisers can and more than that goal, which put to work. , 50, engineer, male runner on the target audience? No problem.
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